InDomaining // The News
Not long after I met domain pioneer Marc Ostrofsky for the 1st time, he told me he was working on a book about how to make money on the Internet. That was several years ago and every time I saw him after that he was still working on and excited about the project. Finally his hard work is coming to fruition with the release of Get Rich Click!
Earlier this month Rick Latona announced that he and long time partner Toby Clements were dividing up their assets and going their separate ways. As part of the deal, Clements, a veteran domain broker, got 100% ownership of Latona’s popular domain sales newsletter We talked with Clements about what he has planned.
This was quite a week for the domain aftermarket as we saw not only the biggest sale of the year to date, but also the biggest country code sale of the year and the second biggest non .com gTLD sale of the year. Those domains fill the first three slots on our new weekly all extension Top 20 Sales Chart.
Premium, Generic, and Quality are all popular domaining terms that investors should be well accustomed and have likely been frustrated with at some point. It seems just about every newcomer has a handful or even an entire portfolio of “premium” domains that end up being almost worthless. Because of this overuse, the allure of the term has been diluted as buyers are forced to filter out the noise.
Generic domains, which you would think would be fairly obvious to define, have come under the same pitfalls as people confuse the term with long-tail domains, made up phrases, even brand names.
I believe Quality is not as easy to boast about.
When appraising whether or not a domain is high quality, you essentially need to decide if it is desirable and valuable or not. We take in to account whatever metrics and analytics are available at the time of research and make a judgement call. Quality requires an explanation.
Please select all the most important factors you use when researching domain names for quality. Yep, you can select as many or as little answers as you like. I’ve purposely left out domain age because it can’t exactly be linked to quality.
Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.
Thank you for your participation! Please check back soon or subscribe to the DotSauce Newsletter to be updated when the results are in.
The previous poll on DotSauce Magazine asked readers if their domain portfolio contained domains from one or many different categories. 70% of respondents said they do have domains from many different categories, 22% own domains from a few related categories and 8% are devoted to one niche category.
View the poll results and read about the benefits and challenges of niche targeting here.
[Header Image: Shira Golding, we're quality, via Flickr]
Poll: How Do You Define A Quality Domain Name? DotSauce Magazine
Yesterday I mentioned that I was wrapping up work on a new Cover Story that would be released today. That article – a profile of Secret Millionaire John Ferber – is now out and is one I think you will enjoy reading. Also today, we have more details on the show agenda for the DOMAINfest Europe conference coming up in June.