InDomaining // The News
The August Cover Story is out at DNJournal.com. Jesse Stein and his Florida based company,Triton Web Properties, has quietly assembled a portfolio of top-notch category defining generic domain names with one goal in mind – developing each one into a full-blown, best in class e-commerce business.
Over the weekend, Hurricane Irene went on a destructive tear up the Eastern seaboard that affected millions of people in 15 states including a number of people from our industry. After two days without electricity some are just now getting back online.
I’m sure you’ve all heard about Steve Jobs resigning as CEO of Apple. Today, I read a post that stood out among the sea of farewells and Apple nostalgia. I really didn’t think I would be writing a post about Steve Jobs myself, but this is a great look at the impact domains, especially generic brands, can have on business.
The Next Web shared the interesting story of how Salesforce.com CEO Marc Benioff, gave a very special gift to Steve Jobs as thanks for his influence and sage advice.
In 2003, Benioff brought a few members of his executive team to visit Steve Jobs. The words of wisdom he would receive turned out to have profound implications for both Salesforce and Apple.
“You have a fantastic enterprise application here, but you’ve got to build an ecosystem.”
The Salesforce.com team took the advice to heart and developed a new technology called “App Store”, where users could buy enterprise applications and run them within Salesforce.
The project ended up launching under a different name, “App Exchange.” But, Benioff liked the App Store name so much that he purchased the domain name AppStore.com and corresponding trademark.
Years later, in 2008, Benioff was in the audience when Steve Jobs announced his own App Store. After the announcement, Benioff went up to Steve Jobs and offered the AppStore.com domain and the trademark rights as a gift, in appreciation of his help in 2003.
Apple now defends the trademark in court and uses the powerful generic brand to reign-supreme over other application platforms. Now that is a domain that is truly priceless.
How Steve Jobs Got The AppStore.com Domain and Trademark For Free DotSauce Magazine
Left of The Dot Media (LOTD) created a lot of buzz when the new domain monetization company introduced itself at the 2010 Traffic Vancouver conference. LOTD leases sub-domain websites built on category defining generic domains and they say they’ve hit a home run with their latest project at Importers.com.
6-figure sales were missing in action last week but players in the high end of the market returned this week to close two transactions that broke the $100,000 mark. One was a popular one-word term and the other a 2-letter .com. Only 3 non .com domains made this week’s Top 20 Chart – two were non .com gTLDs and the other a ccTLD.